Mover
For many years both AMT and APTV of Verona (the urban and suburban companies, respectively) had been managing all sales, recording and accounting services for their paper tickets using Pluservice systems.
For both companies, the need was to migrate to a more innovative system, that would offer greater flexibility, facilitating travel for its customers and providing the companies with adequate information on movement of the customers themselves.
For the newly founded ATV this translated into the need to introduce an electronic ticketing system capable of overcoming the limits and costs connected with the paper version, with the restriction that this new system had to be integrated with the existing AVM system and with the company information processes such as Movement and Accounting.
The Pluservice solution
The system supplied includes software procedures and appliances installed both at the ATV company locations, where personalised smartcards can be issued, and at sales outlets, where the passenger can renew his or her subscription or top up his or her travel card. The customer can also renew his or her electronic subscription using the ATV web site. A flow of information is able to update all the on-board validation equipment fitted on the vehicles. One aspect that required great attention, and with which ATV expects to recover a large percentage of sales lost through evasion, relates to on-board controls. Equipped with a special hand-held terminal, the ATV ticket inspector can verify the validity of the smartcard held by the passenger immediately.
The Company Control Centre, installed at the ATV headquarters, which is integrated with all the company procedures, allows more efficient and effective management of the enormous amount of information, so that managers have a better idea of the habits of users, from the areas with greatest traffic to statistics on passenger mobility and violations.
“Our intervention” says Giorgio Fanesi, managing director of Pluservice, “related to all the aspects involved in introducing an electronic ticketing system. Around Telemaco, our sales management software platform, we customised for ATV all those procedures required for issue, sale and top-up of the smartcards, that is to say the new tickets”.
A success story
ATV Verona is an electronic ticketing project success story. A project created within a very short space of time (just 16 months from assignment of tender to the date on which the entire system was put into service at urban level) and with immediate positive results on the company financial situation after activation of MoVer on October 1st 2008. Particularly effective were both the efforts taken to communicate the importance of validation and “social control”, and intensification of on-board checks, including those by traffic wardens, which have almost halved the number of passengers without a ticket. Also positive was the fact that this strong growth trend in revenue has been confirmed by the figures for the first half of 2009.
Figures for the ATV Mover project:
Over 35,000 contactless cards issued in 2008, in 2010 with extension of the project to the suburban area this figure should rise to over 55,000. Over 530 busses with almost
49,000,000 passengers per year.
Involved Partners:
Italdata
Olivetti
